Why Unique Photos Are Your Secret Weapon in Geelong.

Have you noticed how so many businesses are using similar images in their marketing? The days of staged stock photos or the same image taken by a different person are gone. People are craving authenticity and originality. Consumers are looking for that one business that stands out and is different. (Have you noticed how the

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How much does a corporate headshot cost?

How much does a corporate headshot cost in Geelong

“How much does a corporate headshot cost?” That’s probably the number one asked question when I receive an enquiry from a potential client. It also happens to be the number one mistake that people make when booking for a corporate headshot session. People see a headshot as an easy photo. After all, don’t you just

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Corporate headshots in Geelong.

Photograph of a male sitting on a park bench in Geelong having his headshot taken by Image to Brand Photography.

Having a good quality headshot is one of the most important things you can do for your business. But where do you go in Geelong to have a corporate headshot taken? Think of a headshot as the first introduction that a person has with you, even before they may have met you, so you have

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Updating your actor’s headshot.

Photograph of an actor in Geelong having his acting headshot taken by Image to Brand Photography.

Is it time to update your acting headshot? A professional headshot is an essential tool for actors, as it helps them to stand out and be remembered by casting directors, agents, and other industry professionals. In fact Backstage, one of America’s most renowned acting websites, lists a professional headshot as “the single most important marketing

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How often should I update my headshot?

How often should I update my headshot? I get asked that question almost weekly, so I thought I’d chat about it here. While it does depend on your industry, a good guide is to update it every 18 to 24 months. There are some exceptions though with the most obvious being if you’ve changed your

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Are you using the right photos on your website?

Photograph of an optometrist checking a lady's eyesight in Geelong while being photographed by Image to Brand Photography.

Are you using the right photos on your website? More importantly, is there such a thing as a wrong photo to use! I hate to break this to you but, if you’re still using stock images on your website, or your social media pages to for that matter, then the answer to that question is

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What do I wear for my headshot photo session?

Real estate agent sitting on a couch in Geelong posing for his corporate headshot.

(and ten tips on choosing what looks best for you!) Choosing what to wear to a headshot session could make all the difference between having a good photo or a really great photo. The number one mistake most people make when deciding what to wear is that they’ll go with outfits that are in fashion.

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Product Photography

Photograph of a female in a yoga pose while being photographed in Geelong by Image to Brand Photography for the launch of a new product range.

I recently photographed a range of new products, with a whole heap more coming soon, for Ananda Goods. Not only do they have a great range of products but 5% of the sale of every candle is donated to Family Violence support agencies and resources. Who are Ananda? Ananda Goods follows the ethos that the

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Improve your social media presence using two simple tricks.

Are you ready to improve your social media presence but your just not quite sure where to start? It’s easier than you may think, but it does take a little planning. If you’re starting 2021 with the same image content that you were using last year (or even worse, straight out of your phone) then

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Should I have a corporate photo of myself on my website?

Should I have a corporate photo of myself on my website? I had a discussion recently with a client who has a small business. His question was “How can I make my website more personal? The photos I have on there don’t look personal enough”. We had a look at his website and all of

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